Grocery store loyalty cards are distributed by supermarket business enterprises to their customers for the purpose of soliciting their primary adherence to their products and services. The discounts and special offers associated with the loyalty card are meant to provide incentives for their exclusive shopping at the sponsoring supermarket.

When a regular grocery shopper acquires a loyalty card, he actually becomes a member of that supermarket’s grocers’ club. Beyond the discounts and shopping points earned, using these loyalty cards grants him access to the raffle tickets and coupons that could enable him to win big items like microwave ovens, refrigerators, washing machines or even cars.

The sponsoring supermarket offers these privileges only to those who avail of their membership through the acquisition of the loyalty cards. With the company’s promotional investment on the discount offers and raffle prizes they get in return the customers’ loyalty in shopping regularly in their superstore.

To attract more loyal clientele, the supermarket management offers cash or grocery items equivalents in exchange for raffle prizes that the winning customer does not want. With this beneficial bargain and other discount privileges, grocery store loyalty cards attract more customers and motivate them to become regular buyers to the sponsoring supermarket.

Some people may not realize it, but grocery store loyalty cards do not just give you special offers and discounts when you reach a certain score.  Grocery store loyalty cards also gather your personal data and your shopping habits in order to match their products offers based on your usual purchase items.

If that thought bothers you and you don’t want to be bombarded with product offers, here are ways to avoid having grocery store loyalty cards.
You may simply refuse to sign up for the card. If ever you have signed up already because you weren’t aware of these things and you were just focused on the benefits that the loyalty card can give you, contact their press office or their customer service team and have your information removed.

The third option is to shop somewhere else.  Sometimes, it is better to shop at stores who don’t ask for your personal information or ask you to fill out loyalty cards.  Other stores may even have more bargains, who knows?